The Price Advantage by Walter L. Baker, Michael V. Marn, Craig C. Zawada
The Price Advantage by Walter L. Baker, Michael V. Marn, Craig C. Zawada PDF, ePub eBook D0wnl0ad
A comprehensive look at creating pricing strategies that work in both good economic times and bad
Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.
Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.
- Explores the fundamental role of pricing infrastructure in achieving the price advantage
- Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing
- Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps
Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.
From reader reviews:
Paul McKinney:
Here thing why this specific The Price Advantage are different and dependable to be yours. First of all looking at a book is good however it depends in the content of computer which is the content is as yummy as food or not. The Price Advantage giving you information deeper since different ways, you can find any e-book out there but there is no reserve that similar with The Price Advantage. It gives you thrill reading through journey, its open up your personal eyes about the thing that will happened in the world which is might be can be happened around you. You can actually bring everywhere like in playground, café, or even in your technique home by train. When you are having difficulties in bringing the imprinted book maybe the form of The Price Advantage in e-book can be your choice.
Ben Hernandez:
The Price Advantage can be one of your starter books that are good idea. We all recommend that straight away because this guide has good vocabulary that will increase your knowledge in words, easy to understand, bit entertaining but still delivering the information. The writer giving his/her effort to place every word into joy arrangement in writing The Price Advantage but doesn't forget the main point, giving the reader the hottest and also based confirm resource info that maybe you can be considered one of it. This great information could drawn you into fresh stage of crucial thinking.
Lee Long:
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