Marketing Public Health: Strategies to Promote Social Change by Elissa A. Resnick, Michael Siegel
Marketing Public Health: Strategies to Promote Social Change by Elissa A. Resnick, Michael Siegel PDF, ePub eBook D0wnl0ad
Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: Only book on marketing tailored specifically for the public health environment. Written at a level appropriate for students new to marketing and/or public health; however, it covers many topics in greater depth making it relevant for current practitioners. Informed both by changes in the marketing environment and also by the latest thinking among marketing and social marketing researchers and practitioners. Emphasizes using marketing approaches for “upstream” changes in policy and legal, economic, and social environments as well as addressing the traditional “downstream” use of social marketing to help individuals change their own health behaviors. Includes all-new case studies, written by respected and well-known guest contributors from the front lines, that illustrate the principles and strategies in a way that makes it immediately apparent to the reader how the material can be used in modern, real-life public health campaigns. Uses many examples from areas of public health interest that have arisen only in the past few years (e.g., bioterrorism, SARS, West Nile virus). Thoroughly discusses current themes in marketing, such as branding; building relationships with audiences; ensuring audience self-interest; and process and outcome evaluation―all presented in detail from the standpoint of the public health practitioner. Presents a solid marketing approach, including well-developed sections on communications but also providing guidance on how to manage pricing, distribution, and development of product or service offerings. Includes worksheets, a suggested reading list, and, where appropriate, references to other books that cover selected topics in greater depth.From reader reviews:
Carol Frazier:
In this 21st millennium, people become competitive in each and every way. By being competitive currently, people have do something to make all of them survives, being in the middle of the actual crowded place and notice by means of surrounding. One thing that at times many people have underestimated it for a while is reading. That's why, by reading a reserve your ability to survive enhance then having chance to endure than other is high. For yourself who want to start reading a new book, we give you that Marketing Public Health: Strategies to Promote Social Change book as nice and daily reading book. Why, because this book is greater than just a book.
Helen Hanson:
That e-book can make you to feel relax. This kind of book Marketing Public Health: Strategies to Promote Social Change was bright colored and of course has pictures around. As we know that book Marketing Public Health: Strategies to Promote Social Change has many kinds or type. Start from kids until adolescents. For example Naruto or Detective Conan you can read and think you are the character on there. So , not at all of book are make you bored, any it makes you feel happy, fun and relax. Try to choose the best book for yourself and try to like reading that.
Kirk Nutter:
As a college student exactly feel bored to be able to reading. If their teacher questioned them to go to the library or even make summary for some reserve, they are complained. Just very little students that has reading's internal or real their pastime. They just do what the trainer want, like asked to go to the library. They go to presently there but nothing reading critically. Any students feel that reading is not important, boring along with can't see colorful pictures on there. Yeah, it is to get complicated. Book is very important in your case. As we know that on this age, many ways to get whatever we wish. Likewise word says, ways to reach Chinese's country. Therefore this Marketing Public Health: Strategies to Promote Social Change can make you truly feel more interested to read.
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